Our Company Shines at the 2024 Cologne International Hardware Fair, Featuring Innovative Industrial Lifting Straps
From March 3rd to 6th, 2024, our company, a leading enterprise in the Chinese industrial lifting and rigging industry, showcased a range of innovative products at the INTERNATIONAL HARDWARE FAIR COLOGNE 2024/EISEN. This exhibition, known as the largest and most international hardware industry event globally, brought together over 3,200 exhibitors from 55 countries and 38,000 professional visitors from 133 countries. The Chinese exhibition group, consisting of nearly 1,600 companies, was a standout at the event.
Emphasis on Technological Advancements and Market Needs
Throughout the exhibition, our company highlighted a selection of high-strength fiber lifting straps, featuring new wear-resistant coating technology that meets the international safety standard EN1492-1. These straps are designed for heavy equipment handling in extreme conditions. Through live load-bearing demonstrations and interactive digital systems, we visually showcased the product's benefits in industries such as construction and energy to customers from Europe, the Middle East, and beyond.
Spotlight on Cutting-Edge Lifting Technology
At the heart of Medeer’s exhibition were its next-generation high-strength fiber lifting straps, engineered with advanced wear-resistant coating technology and fully compliant with the EN1492-1 international safety standard. Designed for heavy-duty applications in extreme environments—from construction sites to energy infrastructure projects—these lifting solutions captivated global buyers with live load-bearing demonstrations and interactive digital displays. Visitors from Europe, the Middle East, and beyond gained firsthand insights into how Medeer’s products enhance operational efficiency, safety, and durability in demanding industrial settings.
Forging Global Partnerships
Leveraging the fair’s international platform, Medeer Hardware secured multiple strategic partnerships with leading distributors and manufacturers from Germany, Italy, and other key markets. The company also engaged in high-level discussions on emerging industry trends, including smart lifting systems and eco-friendly material innovations. Notably, the EISEN Fair’s newly released "2025 Industrial Lifting Strap Market Report" highlighted a projected 12% annual growth in global demand, aligning perfectly with Medeer’s vision to expand its footprint in Europe and beyond.
Driving Industry Leadership
Medeer’s participation underscored its commitment to R&D-driven innovation and customer-centric solutions. Our goal is to redefine lifting safety and performance worldwide.The overwhelming response at Cologne reaffirms that our technology meets the evolving needs of global industries.”
Looking Ahead
With a strengthened network of international clients and a clear roadmap for innovation, Medeer Hardware is poised to capitalize on the booming $XX billion industrial lifting market. The company invites potential partners to explore its full product range at www.medeerhardware.com or contact their global sales team at sales@medeerhardware.com.
